Let's Work Together —
VIP Design Day —
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Brand Identity Design —
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2026 Collection Guide
Brand & Website Design
with abigail anderson
This page was made just for you. It's where you'll find everything you need to understand how I work, what's included at each level, and what it actually feels like to go through this process.
You reached out because something isn't quite working—maybe your brand feels disconnected from where your business has grown, or your website isn't converting the way it should. Either way, you're in the right place.
Take your time. Look around. And when you're ready to talk, I'd love to connect.
we're so glad that you're here
Welcome Friend
- client name here
[Your strongest transformation-focused quote here — the kind that makes a prospective client think: that's exactly what I need.]
“
REVIEW NO. 1 of 2
- client name here
Add your awesome testimonial to this space.
“
REVIEW NO. 2 of 2
Describe this service in two to three sentences. Start with who it's best for, then explain what the experience looks like from booking to delivery.
What does a client walk away with, and why does it matter to them? Focus on how they'll feel after working with you, not just what's technically included.
Your Offering Here
Describe this service in two to three sentences. Start with who it's best for, then explain what the experience looks like from booking to delivery.
What does a client walk away with, and why does it matter to them? Focus on how they'll feel after working with you, not just what's technically included.
Your Offering Here
Describe this service in two to three sentences. Start with who it's best for, then explain what the experience looks like from booking to delivery.
What does a client walk away with, and why does it matter to them? Focus on how they'll feel after working with you, not just what's technically included.
Your Offering Here
every client is different
here's how we can work together
The Experience
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Every project starts with our brand questionnaire, where we get to know you, your business, [what you offer / who you serve / what makes you different], and who your ideal client is.
The questionnaire isn't just intake paperwork. It's also a [describe what it does for the client: focusing exercise / clarity tool / strategic starting point]. Most clients tell us they walk away from it feeling [insert what clients typically say: clearer / more focused / excited to see it all come together].
QUESTIONNAIRE
the
the process /
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After you've completed the questionnaire, we'll put together a mood board to make sure we're aligned on your ideal look and feel.
[Describe how you build it: Do you pull from Pinterest? Do you source your own images? Do you share it for approval before moving forward?] This is where the visual direction starts to take shape, before any design work begins.
the MOOD BOARD
the process /
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Once the mood board is approved, we'll move into logo concepts. [How many do you send? What do they look like at this stage?]
These are [describe the stage: exploratory / directional / rough concepts], not finished designs. The goal is to [explain the purpose: find a direction worth developing / give you options to react to / narrow the focus before we go deeper].
the CONCEPTS
the process /
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Once you've chosen a direction, we'll refine based on your feedback. [How many rounds of revisions do you typically do? What does each round focus on?]
[Describe your refinement order: Do you lock the layout before exploring fonts? Do you save color for last?] Walk the client through what to expect so there are no surprises.
REFINEMENTS
the process /
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Once the logo is finalized, we'll complete the full brand system. [List what's included: submarks, color palette, font suite, alternate logo versions, brand pattern, etc.]
[Add your timeline here. How long does the full branding process take from start to finish?]
final BRAND
the process /
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Once you've chosen a direction, we'll refine based on your feedback. [How many rounds of revisions do you typically do? What does each round focus on?]
[Describe your refinement order: Do you lock the layout before exploring fonts? Do you save color for last?] Walk the client through what to expect so there are no surprises.
the process /
REFINEMENTS
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When we move into the website phase, we'll send over [describe your content guide: an outline / a content checklist / a shared folder structure] to help you gather everything in one place. [Why does this help? What makes your process easier for the client than figuring it out on their own?]
You'll also need to gather [describe what you need: images, copy, headshots, portfolio work] and [where/how they should send it: upload to a shared Drive folder / deliver through your client portal].
website KICKOFF
the process /
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Once we have your content, we'll start with the homepage. [Describe why you start here: does it set the tone for the rest of the site? Does everything else follow its lead?]
We'll build the homepage first and send it over for feedback before moving on. [Describe the revision process: how many rounds, what you're looking for from them at this stage.]
the HOMEPAGE
the process /
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With the homepage approved, we'll move through the remaining pages. [List which pages are included in your standard package. How do you handle revisions per page?]
[Add a realistic timeline for this phase. What affects how fast it moves? What's the biggest factor — usually content from the client?]
website PAGES
the process /
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Once all pages are built, we'll [describe your launch process: move the site to your account / do final testing / handle any migrations]. [What do you check before going live?]
After launch, [describe your handoff: do you send training videos? Do you offer a support period? Is there a community or ongoing resource they get access to?]
website WRAP
the process /
Write two to three sentences that paint a picture of this concept. What does it feel like, not just look like? Pull in sensory details: what season, what setting, what textures, what light.
Think about what someone would see, smell, or feel if they stepped into this brand. Close with a brief description of the color palette and what feeling the overall combination creates. [View more inspiration here.]
EXPLORE BRANDS
[Name Here]
Brand strategy session + questionnaire
Competitor and audience research
Primary logo + alternate logo variations
Submark and favicon
Color palette and typography system
Brand pattern or texture (if applicable)
Brand style guide
Launch graphics (optional add-on)
brand identity design includes
This is foundational work. We'll build a brand that has a clear point of view, a recognizable visual language, and a strategy underneath it all, so every asset you create from here feels cohesive and intentional.
The process starts with discovery: understanding your business, your audience, and your positioning. From there, we move into concept development, refinement, and final delivery of a complete brand system you can hand off to any designer or use on your own.
for the business owner who's outgrown their current look — or never had the right one to begin with
Brand Identity Design
- Logo (in all colors + file formats)
- Submarks (in all colors + file formats)
- Business Card
- Social Media Templates (for Instagram Feeds + IG Stories)
- 2 1-hour calls to discuss overall brand strategy
- Mood board
- Brand Style Board: Fonts, Colors, etc.
- 5 rounds of revisions total
- Copy and paste Canva style guide (see example)
XX00
Brand System + Brand Strategy
- Logo (in all colors + file formats)
- Submarks (in all colors + file formats)
- Mood board
- Brand Style Board: Fonts, Colors, etc.
- Business Card
- Social Media Templates (for Instagram Feeds + IG Stories)
- 5 rounds of revisions total
- Copy and paste Canva style guide (see example)
XX00
The Full Brand System
- Logo (in all colors + file formats)
- Submarks (in all colors + file formats)
- Mood board
- Brand Style Board: Fonts, Colors, etc.
- 5 rounds of revisions total
- Copy and paste Canva style guide (see example below)
XX00
The Brand Essentials
Project NAME HERE
Project NAME HERE
Project Name Here
RECENT PROJECTS
a few of our
REVIEW NO. 1 of 2
- client name here
[Your strongest transformation-focused quote here — the kind that makes a prospective client think: that's exactly what I need.]
“
- client name here
Impressed by their attention to detail and personalized approach to service.
“
REVIEW NO. 1 of 2
Standalone Website
starting at $X,XXX Best for clients who already have a strong brand identity in place
Brand + Website Package
starting at $X,XXX The full build: strategy, brand, and site, all in one cohesive engagement
website design offerings:
Your website is working 24/7, even when you're not. The question is whether it's working for you or just sitting there looking pretty.
My website design process is built around strategy first: understanding your ideal client's journey, what they need to see before they'll take action, and how to structure your content so that path is obvious. Then we layer in the aesthetics: clean, elevated, and unmistakably you.
for the business that's ready to stop apologizing for its online presence
Website Design
CLIENT NAME HERE
CLIENT NAME HERE
Client Name Here
RECENT LAUNCHES
a few of our
- client name here
[Your strongest transformation-focused quote here — the kind that makes a prospective client think: that's exactly what I need.]
“
REVIEW NO. 1 of 2
- client name here
Add your awesome testimonial to this space.
“
REVIEW NO. 2 of 2
- Homepage or sales page design
- Brand refresh (not starting from scratch — refining what's already there)
- Social media template suite
- Email header + newsletter design system
popular VIP day projects:
Some projects don't need a full engagement — they need focused execution and someone who can make confident decisions without hand-holding. That's exactly what a VIP Design Day delivers.
We scope your project in advance, you show up ready to collaborate, and by end of day you walk away with something finished. No waiting weeks for a deliverable. No back-and-forth dragging into the next quarter.
for the client who needs momentum, not a months-long timeline
VIP Design Days
FAQ
Yes. I typically require a deposit to hold your spot, with the remaining balance split across project milestones. We'll outline the payment schedule in your contract before anything is official.
Do you offer payment plans?
Once we've signed contracts and you've submitted your deposit, I'll send over a detailed onboarding questionnaire and a content checklist so you know exactly what to gather. Most clients find this part less overwhelming than they expected.
What do you need from me to get started?
Ideally, yes — or at least in progress. I can recommend copywriters I trust if you need support there. Waiting on copy is the most common reason website projects run long, so we'll talk through your content plan early.
Do I need to have copy written before we start the website?
Brand identity projects typically run 3–4 weeks. Website design projects run 4–6 weeks, depending on scope and how quickly content is provided. Brand + Website packages run 6–8 weeks from kickoff to launch. I'll share an exact timeline during our discovery call based on your specific project.
How long does a typical project take from start to finish?
Schedule your complimentary discovery call — a relaxed, 20-minute conversation where you can share what you're working on, ask any questions, and figure out together whether we're a good fit.
No pressure. No pitch. Just clarity on next steps.
ready to move forward?
WORK TOGETHER
